What is the idea to make a candle with a profit of 600 million?

Creativity and innovation are the chips of the current social gains. If you don't have the sense of innovation, you can easily be eliminated by this highly competitive market. A candle made him 600 million dollars a year, and this amazing profit figure is very exciting. Why is the candle business so rampant? What kind of trick does he use?

From selling candles to loving gifts

When it comes to Yankee candles, it must be mentioned that the founder of the year, Mr. Mike Kitrich, was on the eve of Christmas 1969, while Kyrie, who was still in high school, planned to send his mother a special gift. I didn’t have much money to buy a beautiful gift, so his family’s pastel crayon melted and made a beautiful candle. Coincidentally, it was seen by the neighbor next door, and he loved to sell the handmade candle to her. When I thought about the money, I could make a Christmas candle for my mother, so I sold the candle to my neighbor. I bought the wax and made 2 candles, one for the mother and one for the others.

Since then, Kitty’s interest in candles has been unsatisfactory, and he has created his own candle business in Massachusetts, which has laid a good foundation and status for the development of Yankee candles. Yankee candles are no longer ordinary. Candles, but a gift of love. With the recognition and love of many children and parents, the market quickly opened. Of course, relying on this alone is difficult to get better value-added and sales of Yankee candles. So Kitter decided to explore and locate further:

From selling candles to selling experience

Kitty added a variety of natural botanical spices to the candle, which made each candle glow with the energy and atmosphere of the special. From then on, the Yankee candle further upgraded the product and brand, and began to develop all kinds of carefully crafted The scented candle makes every person who uses the candle have a rare experience in terms of sight, smell and feeling in close contact with Yankee.

Each of the products launched by the concept of “Share the love of fragrance with customers” makes the Yankee Candle Yankee a respected candle industry and is known as the fragrance brand sold in the United States.

Take Yankee Good Air as an example, using American technology, using Good Air to absorb odor molecules... and quickly neutralize it, keeping the air completely fresh and odorless, smelling like clean linen in the spring sun. Refreshing. Received the 2009 Design Award from the United States. In particular, the Good Air candle series adds 50% active deodorant ingredients to remove formaldehyde and toxic substances from the air, completely natural and pure plant extracts. Let the candle play a bigger role and value.

Now, Yankee has more than 200 fragrances, producing and offering many eye-catching candles and household fragrance products at home and abroad. In addition to our warm house scented candle series, we also offer a range of seasonal scented candles, full-time scented candles, home fragrance products, car fragrances and candle containers and crafts.

It can be seen that the Yankee candle has changed from a candle to a special way of life, which has increased the added value of the candle, which has increased the profit of the Yankee candle by 50%, from a few cents to a few dollars and tens of dollars. Bringing high value to both its own development and consumers.

The product he sells is not the candle itself, but the extension of the candle, a colorful and fragrant lifestyle. A variety of different scented candles create a colorful living space for consumers, so they are welcomed by consumers.